This Privacy Policy explains how Digital Kalakaar Videos Private Limited, trading as Doshmukti (“we”, “us”, “our”) collects, uses, shares, and protects information when you visit doshmukti.com or place an order (together, the “Site”). We built the Site on a guest-checkout model — you never need to create an account or hand us a password to buy something — and this policy is written around that fact.
1. Scope of This Policy
This policy applies to the Doshmukti storefront and checkout flow. It does not apply to third-party sites linked from the Site (see Section 12), or to our internal admin systems, which are not customer-facing.
2. Information We Collect
We collect information in three ways:
- Information you give us at checkout — name, phone number, email, shipping address, and pincode, so we can fulfil and communicate about your order.
- Information collected automatically — a randomly generated session identifier (stored in your browser) that links your cart to your device, plus standard technical data such as IP address, browser type, device type, and pages viewed, via Firebase Analytics where enabled.
- Information from order fulfilment — order status, delivery tracking, and any communication you send us (WhatsApp, email, contact form) regarding an order.
- Phone-linked order profile — when you check out without logging in, we create a profile keyed to the mobile number you enter and save the delivery address you used, so your orders can be tracked and your details pre-filled next time. Anyone who later proves control of that number (by OTP) can see its orders and saved addresses.
- Login data — if you sign in, your mobile number and a one-time password (OTP) sent by SMS through our OTP provider (2Factor), plus saved addresses and order history linked to that number.
- AI chat data — messages, voice-to-text input, and any details you choose to share with our AI assistant (such as date of birth, name, phone number, city, and the concern you describe). See Section 15.
- Reviews — the name, rating and text you submit.
- Advertising and analytics identifiers — cookie IDs and event data (pages viewed, products viewed, add-to-cart, checkout and purchase events) collected through the Meta (Facebook) Pixel and Google/Firebase Analytics. See Section 4.
We do not require you to create an account, and we do not collect or store payment card numbers, UPI IDs, or net-banking credentials — see Section 6.
3. How We Use Your Information
- Process, pack, and ship your order.
- Send order confirmations, shipping updates, and delivery notifications by email/WhatsApp.
- Respond to support requests and process returns/refunds.
- Check serviceability of your pincode before you pay.
- Detect and prevent fraud, abuse, or checkout errors.
- Understand Site usage to improve product listings and performance (analytics).
- Measure and run our advertising, including showing ads to people who visited the Site (Meta Pixel).
- Reply to you through the AI chat and follow up on enquiries you make there.
- Verify your identity when you log in with an OTP.
- Pre-fill your name and delivery address at checkout when you type a mobile number we have served before. This address is shown to whoever enters that number in the checkout form, without an OTP, to keep buying fast. If you do not want this, ask us to delete your saved address (Section 9) and it will no longer be offered.
- Send promotional updates via WhatsApp/email, only if you opted in (e.g. newsletter signup) — you can opt out at any time.
We do not sell your personal data to third parties.
6. Payment Data
All payments are processed directly by Razorpay, a PCI-DSS compliant payment gateway. Your card, UPI, or net-banking details are entered directly into Razorpay’s secure interface and never pass through or get stored on Doshmukti’s servers. We only receive a payment confirmation and a reference ID from Razorpay to reconcile your order.
For Cash on Delivery orders, no payment details are collected online. The amount due (including the flat ₹50 COD handling charge) is collected by our courier partner at your door, and we only record that the order was paid on delivery.
7. Data Retention
We retain order data (name, address, order history) for as long as needed to fulfil legal, accounting, and tax obligations under Indian law, and to handle any post-delivery returns, warranty, or dispute matters — typically up to 7 years for financial records.
We keep your other data (account and login details, saved addresses, AI chat details, reviews) until you ask us to delete it. To request deletion, write to us as described in Section 9. We will erase or anonymise your data within 30 days of a verified request, except records we must keep by law (such as invoices and tax records), which we retain for the legally required period and then delete.
8. Security
We use industry-standard safeguards to protect your data: encrypted connections (HTTPS/TLS) across the Site, restricted internal access to order data (JWT-authenticated admin access only), and no storage of payment credentials on our systems. No online system is 100% secure, and we cannot guarantee absolute security, but we take reasonable technical and organizational measures to protect your information against unauthorized access, alteration, or loss. If a personal data breach affects you, we will notify you and the Data Protection Board of India as required by law.
9. Your Rights
Under the Digital Personal Data Protection Act, 2023 and applicable Indian law, you have the right to:
- Request a copy of the personal data we hold about you.
- Request correction of inaccurate or incomplete data.
- Request deletion of your data, subject to our legal/accounting retention obligations.
- Withdraw consent for marketing communications at any time.
- Lodge a grievance with our Grievance Officer (Section 14) or the relevant data protection authority.
To exercise any of these rights, email us at support@doshmukti.com with your order number for verification. We will respond within 30 days.
10. Cross-Border Data Transfer
Some of our service providers process data outside India: Google (Cloud Platform, Firebase and Analytics), Meta Platforms (Meta Pixel) and Groq (AI chat processing, United States). By using the Site, placing an order, or using the AI chat, you consent to this transfer. We transfer data only to countries not restricted by the Government of India, and rely on our providers’ contractual and security safeguards to protect your data to a standard consistent with Indian law.
11. Children’s Privacy
The Site is not directed at children under 18, and you must be 18 or older (or use the Site under the supervision of a parent or legal guardian, who gives consent on your behalf) to place an order or use the AI chat. We do not knowingly collect personal data from children or track or target them with advertising. If you believe a child has provided us with personal data, contact us and we will delete it.
12. Third-Party Links
The Site may link to third-party sites (e.g. Instagram, YouTube, WhatsApp). We are not responsible for the privacy practices of these third parties — review their own policies before sharing information with them.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the top of this page reflects the most recent revision. Continued use of the Site after an update constitutes acceptance of the revised policy.
14. Grievance Officer
In accordance with the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023, and applicable rules, the details of our Grievance Officer are provided below:
Grievance Officer: [Name to be designated]
Email: support@doshmukti.com
Phone / WhatsApp: +91 88823 86868 (customer care)
Response time: Acknowledgement within 48 hours, resolution within 30 days.
15. AI Chat Assistant
The Site offers an AI chat assistant (“Acharya Madhav”). It is an automated system, not a human, astrologer or licensed professional. Its replies are general guidance based on traditional belief and are not medical, legal, financial or psychological advice.
When you use it, we collect and store your messages and voice-to-text input, and any details you choose to share, such as your date of birth, name, phone number, city and concern. We use them to generate replies, to follow up on your product enquiry, and to improve the service. Your messages are sent to our AI provider, Groq, which processes them outside India (Section 10). Please do not share sensitive information you are not comfortable sharing. Voice input uses your browser’s speech-recognition service (provided by your browser or device vendor, e.g. Google), which is governed by its own policy.
By using the chat, you consent to this processing. You can withdraw consent and ask us to delete your chat data at any time (Section 9). Chat data is kept until you ask us to delete it (Section 7).
16. Contact Us
Questions about this Privacy Policy or your data can be sent to:
Digital Kalakaar Videos Private Limited (Doshmukti)
Email: support@doshmukti.com
Phone / WhatsApp: +91 88823 86868
CIN: U22300DL2020PTC367758 · GSTIN: 07AAHCD8992N1ZQ
Contact form: doshmukti.com/contact
See also our Terms & Conditions.